***Assuming that you would consult & hire a Realtor® to Market & Sell your Property (according to National Association of Realtors® 85% of Sellers use a Realtor® to Sell).
A Realtor's® main job is marketing. How an agent markets himself/herself is a reflection of their marketing plan for your property. Are they using the latest and greatest tools & technology to market your property or are they using an antiquated system that requires little to no effort, is cheaper, and/or less effective?
One way to know for sure is search (google) for your real estate agent online. Do they have an online presence, website, and/or blog? If you google their name and can't find them it's probably safe to say that your property will be just another addition on the MLS and if you're lucky, you might get a newspaper/magazine print ad (5% of Sales).
Why is print advertising not the most effective way to market a property? According to National Association of Realtors®, over 84% of Buyers start their search on the internet. If your property isn't find-a-ble then it isn't buy-a-ble. With today's internet resources, it's amazingly exciting what an agent can do to market a property effectively. Your property should be plastered all over the internet and social media websites for more exposure to a worldwide audience.
A few of these sites:
- www.Craigslist.com (of course)
- www.Realtor.com (as a showcase listing)
- www.twitter.com (the latest and the greatest in social networking/media)
- www.facebook.com - that's right
- www.ActiveRain.com (#1 blogging platform for RE professionals)
- www.Youtube.com (video marketing site)
Marketing is all about getting your product seen and/or heard by the prospect that would be most interested and qualified. It's called targeted marketing. Pick your audience and show them what you've got. Days are gone when you could stick a sign in the yard (15% of Sales) and hope for the best...(well, mostly). Real Estate should be exciting, marketing should be adventurous...after-all you want your property to be noticed and SOLD!
***All Statistice are based on National Association of Realtors® annual statistics.
Contact me for a up-to-date Marketing Plan to sell your property. Insanity: doing the same thing over and over again and expecting different results.